What is Fear Free?

Here at Fear Free, we’re all about the human-animal bond. It’s our goal to help you develop a powerful, life-long relationship with your dog or cat, one that for all parties is as free as possible of the fear, anxiety and stress that can take a toll on even the most devoted of friendships.

At our core, we are an education company dedicated to providing resources, tools and knowledge to both pet professionals and pet owners to look after our pets’ emotional and physical well-being, and to provide pets with long, happy, healthy lives. Our mission is to alleviate fear, anxiety and stress in pets and educate and inspire the people that care for them. Fear Free is dedicated to creating a world where every pet experiences Fear Free at every stage in his life – from shelters and breeders, to homes, veterinary visits, trainers, groomers, pet sitter, dog parks, transportation, enrichment and more.

Who created Fear Free?


Dr. Marty Becker, “America’s Veterinarian,” has spent his life working toward better health for pets and the people who love them. Dr. Becker was the resident veterinary contributor on “Good Morning America” for 17 years. He is a founding member of Core Team Oz for “The Dr. Oz Show,” and a member of the Dr. Oz Medical Advisory Panel.

He has written 25 books that have sold more than 8 million copies, including three New York Times best-sellers—one of which is the fastest-selling pet book of all time, Chicken Soup for the Pet-Lovers Soul.

He also writes the weekly nationally syndicated newspaper feature, Pet Connection, with his writing partner, Kim Campbell Thornton, and is regularly featured in Oprah Magazine, Good Housekeeping, and Dr. Oz’s “The Good Life”..

Dr. Becker is an adjunct professor at his alma mater, Washington State University College of Veterinary Medicine, and also at the Colleges of Veterinary Medicine at both Colorado State University and the University of Missouri. Additionally, he has lectured at every veterinary school in the U.S., and is on the advisory board of World Vets, an international veterinary and disaster relief program to help animals.

A passionate advocate for the human-animal bond, Dr. Becker serves as an adjunct professor at the Research Center for Human-Animal Interaction at the University of Missouri’s College of Veterinary Medicine. He is an honorary board member of Pet Partners and the Humane Society of New York, as well as a past board member and strong supporter of his local pet rescue group, Second Chance Animal Adoption in Bonners Ferry, Idaho. He is also an avid supporter of Panhandle Animal Shelter in Sandpoint, Idaho, Kootenai Humane Society in Coeur d’Alene, Idaho, and Whitman County Humane Society in Pullman, Washington.

Dr. Becker serves on the board and also as the chief veterinary correspondent for the American Humane Association, with a strong focus on supporting their efforts to end the use of gas chambers in animal shelters, a cause for which he has successfully advocated since his earliest days as a veterinarian. His special fondness for older pets has led him to a spot on the advisory board of The Grey Muzzle Organization, which is dedicated to helping homeless senior dogs.

He practices at North Idaho Animal Hospital because he loves veterinary medicine, pets, and the people who care for them.

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